There’s planning events, then there’s curation.
Event Curation by Cellar Events is a full-service approach to producing thoughtful, experience-driven gatherings where wine, hospitality, and community come together naturally.
More than simply planning an event, curation is about shaping an experience with intention. It's the consideration of every element, from setting and flow to atmosphere and guest experience, so everything feels connected and purposeful. Whether you’re hosting clients, planning a celebration, or creating a brand experience, each event is designed around your guests and your setting.
WHAT WE CURATE
From grand to intimate, we curate it all.
Signature & Brand Experiences
Wine & Spirits Festivals
Brand Activations
Product Launches
Corporate & Hosted Gatherings
Client Experiences
Corporate Events
Retreats
Private & Personal Events
Milestones
Small Weddings
Celebrations of Life
Lifestyle & Hospitality Experiences
Wellness Retreats
Culinary Pairings
Tourism Collaborations
"What matters most is creating spaces where brands, producers, and guests can come together in a meaningful way."
Shevaghn Darcy, Founder & Creative Director Cellar Events
FULL-SERVICE PRODUCTION
End to end,
nothing left to chance.
Event Concept & Strategy
Developing the creative vision, event format, and guest experience.
Venue Sourcing & Site Planning
Right venue and designing the layout to create seamless atmosphere.
Brand & Partner Integration
Working with sponsors, suppliers, and partners to create brand experiences.
Vendor Coordination
Managing catering, beverage programs, entertainment, rentals, décor, & more.
Wine & Beverage Programming
Curating wine selections, guided tastings, and educational elements.
Marketing & Promotion
Event awareness through digital marketing, social media, and partnerships.
Event Logistics & Operations
Timelines, staffing, permits, licensing, and all regulatory requirements.
Guest Experience & Management
Ensuring guests feel welcomed and engaged throughout the event.
Post-Event Reporting & Brand Insights
Providing partners with audience insights, engagement feedback, and results.
who we work with
Clients who value
meaningful experiences.
Wine, Spirits & Beverage Brands
Seeking immersive consumer experiences, brand activations, and connections with engaged audiences.
Hospitality & Culinary Partners
Restaurants, hospitality groups, and culinary teams looking to collaborate on wine and lifestyle events.
Corporate Clients & Organizations
Hosting client appreciation events, executive retreats, and team gatherings.
Tourism & Travel Partners
Looking to connect with experience-driven audiences through curated destination storytelling and events.
Local Businesses & Lifestyle Brands
Engaging with community through thoughtfully curated, brand-aligned event experiences.
Private Clients & Families
Celebrating milestones, hosting small weddings, intimate gatherings, and meaningful celebrations of life.
CAPABILITY AT SCALE
Wine Fair
Wine Fair is a leading example of Cellar Events’ event curation capabilities, welcoming over 1,500 guests and featuring more than 200 wines from local and international producers.
From concept and partner integration to logistics and on-site execution, the event reflects the level of planning, coordination, and detail required to deliver large-scale experience.
COLLABORATIONS & BRAND PARTNERSHIPS
Rooted in trust.
